An EU-funded Action to Improve and Upscale Primary Prevention of Cancer by Addressing Childhood Obesity. Through diligent implementation research and a comprehensive approach, PREVENT aims to lay the foundation for a future where healthier lifestyles are promoted from an early age, reducing cancer risk factors associated with obesity. In PREVENT, Arbisense will employ technological tools in living labs throughout Europe, in an effort to identify gaps in current obesity prevention policies and measure the effectiveness of newly proposed ones.
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This project was conducted to gain a deeper understanding of children’s exposure to food and beverage advertisements on social media. By having the children themselves submit screenshots from their social media platforms, the actual exposure to food advertisements could be measured objectively. In total, 49 children (63% girls, 37% boys) in the 13-16 age group participated. The participating schools were located in areas with varying socioeconomic chatacteristics in Stockholm (Östermalm, Tyresö, Farsta, Vårby) and Uppsala (Valsätra-Ultuna). In addition, the project investigated the children’s own thoughts and experiences about food and beverage advertising on social media through focus group discussions.

A small-scale project involving children as citizen scientists, aiming to collect location-aware photographs of food and food-related characteristics of their neighbourhoods in an effort to automatically map the urban foodscape environment across areas with different socioeconomic characteristics.